World Business Guide – Scam

I received the email shown below, Googled it and saw that it’s a scam. Unfortunately I also found that quite a lot of people have fallen for this scam so I’ll explain how it works.

Firstly they send out the email shown, it offers to list your business on a register. Their email mentions the word “free” several times and they never mention a price – but it’s misleading, they’re actually offering a paid service. It’s called deceptive marketing and it’s illegal in most countries.

Then if you sign up to list your business they send an invoice for approx €995 (quite a bit of money).

Now this is when the stress begins for most victims. If you ignore their invoice they start sending a stream of nasty letters threatening legal action. Based on what I’ve read in forums it seems that they’re empty threats (see for yourself here).

So please do a bit of research on any unsolicited marketing offers you might receive. Search on Google, even if you think it’s a free offer.

The email that they sent is:

Ladies and Gentlemen.

In order to have your company inserted in the registry of World Businesses for 2009/2010 edition, please print, complete and submit the enclosed
form (PDF file) to the following address:

WORLD BUSINESS GUIDE
P.O. Box 2021
3500 GA Utrecht
The Netherlands

email: register@wbgtoday.net
FAX: +31 20 524 8107

Updating is free of charge!

If you are not the intended recipient, please submit an email to
unsubscribe@wbgtoday.net
Your request shall be dealt with accordingly.

And the attachment that they sent looks like this:

If you see this email just delete it.